Salesforce Marketing Cloud Guides
Welcome to our comprehensive Salesforce Marketing Cloud (SFMC) guides. These resources are designed to help both technical implementers and marketing professionals understand and leverage the full capabilities of the SFMC platform.
Marketing teams can use these guides to understand SFMC's capabilities, develop effective campaign strategies, and collaborate more efficiently with technical teams to achieve business objectives.
Featured SFMC Guides​
SFMC Platform Overview
Understand the fundamental architecture, key studios, and components of Salesforce Marketing Cloud.
Data Model & Management
Learn about Data Extensions, Subscriber management, and data modeling best practices in SFMC.
AMPScript Programming
Master AMPScript for dynamic content, personalization, and advanced email functionality.
SQL Query Activities
Explore SFMC SQL syntax, query optimization, and automation patterns for data management.
Journey Builder
Design effective customer journeys with best practices for entry sources, decision splits, and multi-channel engagement.
Automation Studio
Build powerful data workflows, scheduled processes, and triggered automations for marketing operations.
Content Creation
Learn about Content Builder, templates, blocks, and responsive email design best practices.
Integration Patterns
Explore API integration, data synchronization, and connecting SFMC with other Salesforce clouds and external systems.
Analytics & Reporting
Leverage Datorama, Marketing Cloud Intelligence, and custom reporting to measure campaign effectiveness.
How to Use These Guides​
Our SFMC guides are designed with both technical and business perspectives in mind:
- Interactive Components: Use technology level selectors to adjust content depth based on your expertise
- Practical Examples: Real-world code samples and implementation patterns
- Business Context: Each technical concept is presented alongside its business applications
- Best Practices: Industry-standard approaches for optimal SFMC implementation
Whether you're a developer implementing complex personalization logic, a marketer designing customer journeys, or a business stakeholder evaluating SFMC capabilities, these guides provide the information you need to succeed with Salesforce Marketing Cloud.