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New Guide Sections - Salesforce Marketing Cloud and Business Intelligence

· 3 min read
Yurika
Site Maintenance

We're excited to announce the launch of two comprehensive new guide sections in our documentation: Salesforce Marketing Cloud (SFMC) and Business Intelligence (BI). These additions continue our commitment to providing in-depth, multi-level technical documentation that serves both practitioners and decision-makers.

Salesforce Marketing Cloud Guides​

Our new SFMC section provides comprehensive coverage of this powerful marketing platform, including:

  • Platform Overview: Core architecture, studios, and capabilities with both technical implementation details and business value
  • Data Model & Management: Understanding SFMC's data structures, data extensions, and subscriber management
  • AMPScript Programming: Detailed guide to SFMC's proprietary scripting language for personalization
  • SQL Query Activities: Advanced data manipulation techniques specific to Marketing Cloud
  • Journey Builder: Creating effective multi-channel customer journeys
  • Automation Studio: Building powerful data workflows and processes
  • Content Creation: Best practices for email and content development
  • Integration Patterns: Connecting SFMC with other systems and platforms

Whether you're a developer implementing complex personalization logic, a marketer designing customer journeys, or a business stakeholder evaluating SFMC capabilities, these guides provide the information you need to succeed with Salesforce Marketing Cloud.

Business Intelligence Guides​

Our new BI section covers essential methodologies, tools, and implementation approaches:

  • BI Methodology: Comprehensive framework for implementing successful BI programs
  • Power BI: Microsoft's powerful self-service analytics platform
  • Tableau: Deep dive into Tableau's visualization capabilities
  • Looker: Guide to Looker's unique LookML approach
  • BI Query Patterns: Common SQL patterns for effective analytics
  • Data Modeling for BI: Dimensional modeling and other approaches
  • Dashboard Design: Creating effective visualizations and user experiences
  • BI Governance: Implementing sustainable analytics management

These guides combine theoretical knowledge with practical implementation advice, helping you build effective data visualization solutions that drive business value through actionable insights.

Interactive, Multi-Perspective Content​

Both guide sections continue our approach of providing interactive, multi-level content:

  • Technology Level Selectors: Adjust content depth based on your expertise
  • Dual Explanations: See both technical implementation and business perspectives
  • Flip Cards: Toggle between different viewpoints on the same topic
  • Visual Diagrams: Interactive visualizations of complex relationships
  • Tabbed Examples: Compare different approaches side-by-side

Coming Soon​

We'll continue expanding these sections with additional guides covering:

  • More SFMC topics including Mobile Studio, Social Studio, and advanced personalization
  • Additional BI tools and methodologies
  • Integration patterns between marketing platforms and BI systems
  • Step-by-step tutorials for common implementation scenarios

Your Feedback Matters​

We've created these guides to serve both technical and business audiences. If you have suggestions for improvements or additional topics you'd like us to cover, please let us know through our feedback channels.

Explore SFMC Guides →

Explore BI Guides →